
SERVICES
There's More Than One Way to Work With genWHY.
From a high-energy keynote to one-on-one coaching, virtual training, and long-term development,
we help organizations understand their people, strengthen their leaders,
and solve the workplace problems that keep showing up.
KEYNOTE SPEAKING
Make them laugh. Make them think.
Give them something they can actually use.
Kristin combines 20+ years of research, hilarious straight-talk, and practical strategies to help audiences understand WHY people communicate, work, lead, and respond so differently. Attendees leave with more than a great experience, they leave with tools they can use at work, at home, and pretty much anywhere humans are involved.


WEBINARS & VIRTUAL TRAINING
Same research. Same energy.
No ballroom rental required.
Bring practical, engaging training to your people wherever they are. Kristin's live virtual programs combine research, real-world examples, interaction, and immediately usable tools, without turning into another webinar everyone secretly
answers email or scrolls through.
COACHING & CONSULTING
Sometimes you don't need another training.
You need help figuring out what to do next.
Empower
Growth
Whether you're navigating a leadership challenge, struggling with team dynamics, planning for succession, or trying to solve a workplace problem that just won't go away, Kristin provides one-on-one coaching and organizational consulting grounded in research and real-world experience. Together, we'll uncover the WHY behind what's happening and turn it into a practical plan for moving forward.



Coming Soon
ONLINE COURSES
Practical training.
Available whenever you actually need it.
We're building a new online learning experience that will give individuals and organizations on-demand access to genWHY's research, tools, and practical strategies for communication, leadership, generational awareness, conflict, listening, interviewing, public speaking, and more.
Want first access when the first one launches?
Coming Soon
LEADERSHIP DEVELOPMENT
Great at the job doesn't automatically mean great at leading people.
We're helping companies to develop a more comprehensive approach to leadership development designed around the challenges their leaders are actually facing. From setting clear expectations and coaching performance to accountability, communication, generational differences, and knowledge transfer, we will help get your future leaders ready for the job ahead.
Want to know when it's ready?

WHAT PEOPLE ARE SAYING
Kristin Scroggin is an absolute amazing speaker and expert in generational understanding. Her expertise and insight can help individuals and organizations better understand and navigate complex issues and challenges. I truly enjoyed having her speak to our members at this year's conference.
David Spencer,
International Code Council
Our team couldn’t stop talking about how much they enjoyed her presentation and how relevant her message was to our workplace culture. Kristin made learning about generational differences feel effortless and entertaining.
Laura Piaz,
MD Anderson Cancer Center
After coming highly recommended, I hired Kristin to speak on hiring and attracting the next generation of talent. Her session was a highlight of the event. Our audience was engaged and I heard several attendees complementing her dynamic talk! If you're looking for a memorable speaker, Kristin’s experience and expertise make her an excellent candidate. She will be the star of your next event
Teryn McNeal,
Tennessee Comptroller of the Treasury









































